Its been a while and so much has happened I think I will have blog content for weeks!
That should be great!
Shortly after my last post the holiday season officially kicked in for me. My online sales went thru the roof! I did exceed my last year sales but I think I shot my self in the foot because of fear and not having faith in myself.
I constantly purchase a low quantity of products. Mainly because Im afraid they will not sell, I am sure you know what I am talking about. That product that has been sitting in your store for months and has not moved. The clearance table that seems to just be growing bigger and bigger and the same stuff is in there! I cringe when a minimum order is in the thousands or the quantity minimum is in the dozens. Is that me thinking small? Fear of success? Costly to advertise and show others what you sell?
I am so tired of putting everything on sale to draw people in! So how did I shoot myself in the foot? Well I purchased these beautiful items in 3s and 6s cause of course what if they didnt sell and I would be stuck with these items! Well imagine my surprise at the speed I was selling them in! The worst part, this company was closed for the holiday! There are many companies I know that close for the last three weeks of December so nothing gets shipped. Imagine how frustrating it is when these items sell out within a week and you cant get more! Its even more frustrating when you do get a replenishment of a popular product and they dont move!
In any event we shipped well over 1000 orders this holiday season, its not a whole lot compared to many other companies but for a single person operation I think it was fantastic! It was very overwhelming for me but I managed.
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